We developed this campaign for two separate target audiences. The first is geared toward younger Millennials, who are either DIY'ers or those who pay for service and want the best product to enhance their vehicle's performance. The second group skews more toward Gen-X business owners, such as quick-lube operators, who value profit and staying ahead of the competition.
People don’t actually need race-car performance, but rather something they can confidently rely on for their everyday needs. Havoline delivers PERFORMANCE FOR REAL-LIFE.
People don’t actually need race-car performance, but rather something they can confidently rely on for their everyday needs. Havoline delivers PERFORMANCE FOR REAL-LIFE.
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LANDING PAGE
WEB BANNERS
CREDITS
Client: Havoline
Agency: Marks, part of SGS & Co
Group Creative Director: Scott Park
Strategy Director: Whitney Gibson
Senior Account Director: Alex Bruner
Associate Creative Director: Dheeraj Govindraju
Senior Art Director: David Landreth
Senior Copywriter: Cameron Hudson
Art Director: Mark Maristela
Motion Director: Joe Busam
Lead Producer: Harry White
Senior Project Manager: Sylvia Vuong
Project Manager: Hani Adam
Adaptive Designer: Tony Lei
