Coca-Cola x Twitch: Drink Break

Conceptualized and art directed these quirky 15-second spots that give Twitch streamers a playful break to enjoy a Coke while watching their favorite streams.

Twitch users value authenticity, humor, and a unique, meme-driven language, with little patience for forced brand messaging. To engage this audience, we created a series of 15-second, budget-friendly spots that link drinking Coke to taking a break from streaming. Each quirky spot, set in a different universe, offers fans a playful pause to sip a Coke or take a breather. The sound design is a blend of quirky and soothing, subtly incorporating branding elements.

glass bloom

A world of glass and shiny objects that float, bloom, transform, and move in harmony.

Vectorworld

A deep deep dive into absolute sensory goodness

SODA BRO

Not much to see here. Just a guy made out of Coke b-boying.. completely normal.

morph madness

Things morph into things that morph into things.

coke zoom

It can get real trippy, real quick, if you're inside a Coke.

GOLD ADDY® AWARD [NATIONAL] 2021

Sound Design Campaign
Beast, Atlanta - The Coca-Cola Company - Coca Cola 'Twitch Campaign'

GOLD ADDY® AWARD [NATIONAL] 2021

Music
Beast, Atlanta - The Coca-Cola Company - Coca Cola 'Twitch Campaign'

GOLD/JUDGE'S CHOICE ADDY® AWARD [ATLANTA] 2021

Internet Commercial
The Coca-Cola Company - Gaming Drink Break - Soda Bro