Coke already has an existing series of neon-style designs and always welcomes the addition of new concepts in that style. This meant the design had to be simple, yet clever. Here are some of my concepts living on the board.
Coca-Cola x Football
To celebrate the spirit of football season, Coca-Cola wanted to show how "Things go better with Coke," keeping football in mind. Many aspects of the game are distinct and stand out as uniquely "football" when reduced to basic shapes and forms. Holding the ball is one of them. What else is possible with two hands? Cheers-ing!
Cherry Vanilla Coke
For the launch of a new flavor, Coca-Cola wanted to show the different flavors coming together in a single product. The shape of an ice cream cone and the iconic Coke bottle is somewhat similar; both are tall and designed to be held while consumed. Adding a cherry on top of the ice cream was truly the cherry on the cake.
coca-cola take out to help out
The COVID-19 pandemic caused many businesses to shut down, especially in New York City, which was among the most affected. To help local restaurants get back on their feet, Coke decided to donate meals to Feeding America when people ordered through Uber Eats from local restaurants. This initiative was named "Take Out to Help Out."
coca-cola: LOVE MORE
As the 2020 election approached, people were gathering in the streets. Coca-Cola decided to give them a gentle reminder of what the most important thing is.
coca-cola: HARMONY OF THE BOTTLE CAPS
Coca-Cola wanted something visually captivating during the holiday season. I came up with a concept that shows our love for New York City, which has loved us throughout the years.
COCA-COLA: SPILLIN' N' FILLIN'
Coca-Cola wanted an evergreen design—something Coke-centric and visually appealing that could be displayed on the board any time of year.
GOLD ADDY® Award [National] 2021
The Coca-Cola Company - Times Square, NYC [OOH Campaign]
silver ADDY® Award [National] 2021
The Coca-Cola Company - Take Out To Help Out, NYC [OOH Campaign]
silver ADDY® Award [ATLANTA] 2021
The Coca-Cola Company - Take Out To Help Out, NYC [Integrated Advertising Campaign - Local - Consumer]
silver ADDY® Award [ATLANTA] 2021
The Coca-Cola Company - Times Square, NYC [Super-Sized, Extension / Dimensional, Digital or Animated – Single Unit]
GOLD ADDY® Award [National] 2020
[Super Sized, Extension / Dimensional, Digital or Animated - Single Unit]
The Coca-Cola Company - Times Square, NYC
The Coca-Cola Company - Times Square, NYC
GOLD ADDY® Award [National] 2020
[Out Of Home Campaign]
The Coca-Cola Company - Times Square, NYC
The Coca-Cola Company - Times Square, NYC
GOLD ADDY® Award [atlanta] 2020
[Super Sized, Extension / Dimensional, Digital or Animated - Single Unit]
The Coca-Cola Company - Times Square, NYC
The Coca-Cola Company - Times Square, NYC
GOLD ADDY® Award [atlanta] 2020
[Out Of Home Campaign]
The Coca-Cola Company - Times Square, NYC
The Coca-Cola Company - Times Square, NYC
Credits
Client: Coca-Cola
Agency: KO:OP [In-House Agency at The Coca-Cola Company]
Group Director: Heather Bell
Account Director: Beth Gustafson
Executive Creative Director: Alex Russel
Creative Director: Taylor Crawford
Art Director: Dheeraj Govindraju
Production: Giant Ant
