PepsiCo Canada chose to launch Pepsi Maple around the time of the 2026 Winter Olympics Milano, Cortina as an unofficial show of support for Team Canada. While direct associations with the Games were not permitted, the art direction draws on a blend of Olympic-inspired ambition and distinctly Canadian elements. This is reflected in the podium motif, symbolizing the pursuit of glory, and the subtle interplay of light shaped like a maple leaf on the red backdrop.
Credits
Client: PepsiCo Canada
Agency: Vocabulary
Creative Director: Alex Boland
Account Director: Apolonia Rodrigues
Art Director: Dheeraj Govindraju
Motion Designer: Young Woo
Production: Gimmick Studio
