Coke launched the "Take Out To Help Out" initiative, donating meals to 'Feeding America' when people ordered from local NYC restaurants via Uber Eats to support businesses hit hard by the pandemic. To keep the focus on supporting local restaurants, we chose a black background with multi-colored neon, reflecting the familiar look of classic restaurant signs.
GOLD ADDY® Award [National] 2021
The Coca-Cola Company - Times Square, NYC [OOH Campaign]
silver ADDY® Award [National] 2021
The Coca-Cola Company - Take Out To Help Out, NYC [OOH Campaign]
silver ADDY® Award [ATLANTA] 2021
The Coca-Cola Company - Take Out To Help Out, NYC [Integrated Advertising Campaign - Local - Consumer]
silver ADDY® Award [ATLANTA] 2021
The Coca-Cola Company - Times Square, NYC [Super-Sized, Extension / Dimensional, Digital or Animated – Single Unit]
Credits
Client: Coca-Cola
Agency: KO:OP [In-House Agency at The Coca-Cola Company]
Group Director: Heather Bell
Account Director: Beth Gustafson
Executive Creative Director: Alex Russel
Creative Director: Taylor Crawford
Art Director: Dheeraj Govindraju
Copywriter: Max Mager
Production: Giant Ant
