Coke already has an existing series of neon-style designs and always welcomes addition of new concepts in that style. It meant the design has to be simple, yet clever. Here are some of my concepts living on the board.
Coca-Cola x Football
To celebrate the spirit of football season, Coca-Cola wanted to show how 'Things go better with Coke' keeping football in mind. A lot of aspects of the game are very typical that stand out uniquely as 'football' when reduced to basic shapes and forms. Holding the ball is one of them. What else is possible with 2 hands? Cheers-ing!
Cherry Vanilla Coke
For the launch of new flavor, Coca-Cola wanted to show the different flavors coming together in a single product. The shape of an ice-cream and the iconic Coke bottle is somewhat the same; both are tall and made for holding while consuming. And adding cherry on top of the ice-cream was the cherry on the cake.
coca-cola 'take out to help out'
The Covid-19 pandemic has caused a lot of businesses to shut down especially in New York City which was most affected. In order to help the local restaurants to get back on their feet, Coke decided to donate meals to Feeding America when people order through Uber Eats from local restaurants. This initiative was named 'Take Out To Help Out'.
GOLD ADDY® Award [National] 2020
[Super Sized, Extension / Dimensional, Digital or Animated - Single Unit]
The Coca-Cola Company - Times Square, NYC
GOLD ADDY® Award [National] 2020
[Out Of Home Campaign]
The Coca-Cola Company - Times Square, NYC
GOLD ADDY® Award [atlanta] 2020
[Super Sized, Extension / Dimensional, Digital or Animated - Single Unit]
The Coca-Cola Company - Times Square, NYC
GOLD ADDY® Award [atlanta] 2020
[Out Of Home Campaign]
The Coca-Cola Company - Times Square, NYC
Credits
Client: Coca-Cola
Agency: KO:OP [In-House Agency at The Coca-Cola Company]
Group Director: Heather Bell
Account Director: Beth Gustafson
Executive Creative Director: Alex Russel
Creative Director: Taylor Crawford
Art Director: Dheeraj Govindraju
Production: Giant Ant

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